Guide to Google My Business & Setup for 2020 - Hamiters

What is Google Business

Any business today needs targeted visibility on Google. Most of the businesses know that targeted visibility requires optimization of their website and Google Ads, but what most people don’t know is that there is a third entity which also needs optimizing: their Google business listing.

Called your Business Profile, this powerful listing is a zestful photography of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the SERP. The best part? It’s completely free.

It is very important to achieve great visibility on Google as a local business for sustained growth and success. According to the reports, up to 45% of all Google searches are looking for local information and 9 in 10 consumers use search engines to find local information, meaning that if your business is not showing, it is one of your competitors. Hence, it is critical that you put a solid local SEO strategy in place.

Hamiters Google business setup and advantages

Local search results aren't just the organic search results that we are all used to. Local search results also include a local pack which is powered by Google My Business (GMB) as well.

To achieve success through SEO as a local business, it is necessary that you have great visibility on Google My Business, and I am going to teach you everything you always wanted to know about it but were afraid to ask — this includes answering a whole chunk of commonly asked questions on the topic.

Google Knowledge Card

Hamiters Google business setup and advantagesGoogle Knowledge Card is the information box that appears to the top-right of search results (desktop) or near the top of the page on mobile when someone runs a search specifically for your business. Business Profiles look similar to knowledge panels, but are specific to businesses that serve customers at a particular location or within a designated service area. Use Google My Business to claim or create a Business Profile, which appears on Google.
It is called the knowledge panel because it displays key information, including your address, hours of operation, phone number, website, link to directions, and other important information depending on your industry.

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