Google Ads : Part 3

You may know about the interface….But do you know how to make optimum use of Google Ads? Let’s learn then!

1. Set your account goals. For example, if you are using your Google Ads for brand building, the features and the account structure that you use will be completely different if you use ads for lead generation.

2. Create audience personas by determining who your ideal customers are, what they do, what are they searching for and on what device

3. Carry out keyword research by using keyword tools, such as SEMrush, to discover, competition ,cost and volume for the search terms at every stage of your search

4. Assemble your AdWords account into different ad campaigns and ad groups, each featuring relevant keywords and ads

5. Once you’ve listed the keywords relevant to your business, you can place your ads in the search results by bidding on the keywords. If the competition is high for the keywords, your Cost Per Click (CPC) would be too high to bid. In this case, it’s better to get granular and bid for long-tail keywords that are relevant for business

6. Create the ad copy. Make sure that you include relevant keywords, a compelling headline, a clear call-to-action and ad extensions

7. Design a mobile-friendly landing page that focuses on the benefits and features of the product or service that you’re trying to sell, has good-quality images, a form and a clear call-to-action

8. Place a Google Analytics code on the website for conversion tracking

9. The key to a successful ad campaign is routine optimization and A/B testing all your ad copies and landing pages

So, these were some of the tips to make optimum use of Google Ads, which will help in great exposure of your or your clients' businesses. All the best!

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