Google, one of the best search engines in the world, which is used by millions of people around the world, has become a hotcake platform for advertisers. Why? It’s simple. The advertisers want their advertisements to be seen by these millions of people who can be their leads or potential customers.

---

Google Ads, formerly known as Google Adwords, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. And yes, the advertisers have to pay for these clicks they get and that’s how Google makes money from search!

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC (Cost Per Click) will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the Google Ads auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

Since, it’s Google doesn’t mean that things will always go fine for the advertisers. Their client’s business will either shine or fade away on the search engine depending on the keywords they bid on, and the relevancy of those keywords in their business. No wonder, Google has helped many businesses to soar through the Google Ads, provided the advertisers don’t waste their money on wrong keywords, or write low, weak CTR ads.

Want to advertise on Google? Check the next blog on digging deep into Google Ads and let’s get started!